Guccio Gucci
Gucci
Guccio Gucci, the founder of the luxury fashion brand Gucci, laid the foundation for one of the most prestigious names in the fashion world, known for its timeless elegance, craftsmanship, and Italian heritage.
Gucci
Florence, Italy
1921
Gucci is an emblem of Italian luxury, known for its eclectic and romantic aesthetic. In 2025, Demna took the helm as Creative Director, promising a bold new chapter for the house.
Creative Director: Demna
Signature Elements: The double-G logo, the horsebit loafer, the bamboo bag, and the green-red-green web stripe.
Founder
History
Founded by Guccio Gucci in 1921, the brand started as a leather goods company. It became a global symbol of luxury under Aldo Gucci. After a period of decline, Tom Ford revitalized it in the 90s with sex appeal. Alessandro Michele later introduced a maximalist, geek-chic aesthetic. Sabato De Sarno followed with a cleaner look. In 2025, Demna was appointed Creative Director, bringing his subversive vision to the Italian powerhouse.
Brand Philosophy
Gucci represents the pinnacle of Italian craftsmanship, blending heritage with contemporary cool. It champions self-expression and eclecticism.
Major Milestones
- 1921: Guccio Gucci founds the brand in Florence.
- 1994: Tom Ford becomes Creative Director, saving the brand.
- 2015: Alessandro Michele takes over, introducing maximalism.
- 2025: Demna appointed Creative Director.
Timeline
Founded
1921-01-01
Guccio Gucci opens first store in Florence.
Demna Appointed
2025-07-01
Demna becomes Creative Director.
Current Status
Gucci is undergoing a major transformation with Demna's arrival in 2025, highly anticipated to blend his avant-garde style with Gucci's heritage.
Key Collections
Fall/Winter 1995 - Tom Ford's Gucci
Tom Ford's breakthrough collection that brought glamour and sex appeal back to fashion.
Trivia
- The 'Genius Jeans' from 1998 held the Guinness World Record for the most expensive pair of jeans.
Cultural Impact
Gucci is one of the world's most desirable fashion brands, influencing music, film, and celebrity culture significantly.
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