Enfants Riches Déprimés
From Atlanta, Georgia
Explore the provocative world of Henri Alexander Levy, the visionary artist behind Enfants Riches Déprimés. Known for his 'elitist, nihilist couture,' he blends punk-inspired aesthetics with extreme luxury to challenge the status quo.
Born in: 1991-07-14
Known for: Levy has redefined luxury for a new generation by prioritizing conceptual depth and exclusivity over commercial accessibility, creating a brand that serves as a socio-cultural critique of wealth and despair.
Born into privilege in Atlanta, Levy attended prestigious international boarding schools like Institut Le Rosey in Switzerland. His formative years were marked by struggles with drug addiction, spending significant time in various rehabilitation centers—experiences that would later deeply inform the conceptual framework of his fashion brand.
In 2012, Levy founded Enfants Riches Déprimés (ERD) in Los Angeles, quickly gaining cult status for its high-priced, limited-edition garments that combine punk rebellion with aristocratic exclusivity.
Elitist punk and nihilist couture featuring shredded leather, oversized silhouettes, and controversial hand-drawn imagery. The brand is defined by artificial scarcity and a rejection of mainstream fashion norms.
1991-07-14
Born to wealthy parents in Georgia.
2012-01-01
Launched the brand in Los Angeles.
2018-01-01
Conceptual documentary exploring the brand's ethos.
2024-01-01
Landmark collaboration with Terry Richardson.
Founded in 2012, ERD has grown from a niche L.A. label into a global cultural phenomenon. Despite its high price points and nihilistic themes, it has garnered a massive following among celebrities like Kanye West and Jared Leto, while maintaining independent ownership and a refusal to advertise.
Levy is open about his history of addiction and his privileged upbringing, using these personal narratives to fuel the brand's 'elitist, nihilist' identity. He splits his time between Los Angeles and Paris.
ERD has reshaped the conversation around luxury and scarcity, proving that a brand can achieve mainstream visibility while remaining strictly anti-establishment and exclusive.
A controversial photobook and collection featuring models styled in ERD gear alongside live rats in the opulent Ritz Paris, shot by Terry Richardson.
The inaugural collection that introduced the world to the 'Depressed Rich Kids' aesthetic, sold exclusively through high-end boutiques like Maxfield.
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